Old Vine Marketing offers wineries a complete solution for their direct marketing needs. Whether you need a complete audit of your direct marketing operations, ongoing retainer-based services or help with a specific project, we are ready and able to help you succeed. Our team has extensive hands-on experience in the wine industry -- including retail, wine clubs, e-commerce, web, finance, strategy and technology. What makes us unique is that all team members also bring many years of successful direct marketing experience from outside the industry. This allows Old Vine Marketing to look at your specific situation with a fresh perspective and deliver measurable results that increase share of wallet and deepen consumer commitment to your winery.

Direct Marketing Strategy Our strategy methodology begins by understanding our client’s sales, margin and messaging goals. From there, we lead brainstorming sessions with key stakeholders to map out a complete “Customer Journey.” This is a visual and descriptive document that details the desired customer experience at all touch points (customer view). We then provide a roadmap and budget for making this experience come to life while fulfilling the goals defined by the company (company view).	Segmentation & Campaign Management Direct Marketing is all about delivering the right offer to the right customer at the right time. Our experience has shown up to a 25% increase in conversion rates by sending an offer that is relevant to the customer’s needs. To do this, we use statistical techniques to segment the database into groups that exhibit similar buying behavior. These groups are then sent segmented communication that is tailored to their specific needs. The result: higher response rates, higher order amounts and increased loyalty.
Web & E-commerce Optimization Web site and e-commerce design should begin with the customer's needs in mind. All too often, web design is solely focused on the "look & feel" of the creative with little effort to understand how the site is used by actual customers. Estimates show that many site visitors invest less than 10 seconds to see if a site has what they are looking for. If they cannot find it quickly, they simply assume it doesn't exist. Old Vine Marketing can help design a truly effective site that builds awareness and interest leading to repeat visit/purchase behavior.	Wine Club Design & Optimization Wine clubs are one of the best ways to extend the customer relationship beyond the winery and increase lifetime value. Recently, the sheer number of winery and non-winery wine clubs has skyrocketed and the consumer has more options than ever. This increased competition combined with a slow economy has resulted in record customer attrition. However, not all wineries are affected in the same way. Why is this? Old Vine Marketing can help extend the relationship with wine club members by designing a unique set of benefits, focusing on service and increasing relevancy.
Systems Review & Integration The wine industry has many options for wine club, e-commerce, email and point of sale systems. However, most wineries either have an “all-in-one” enterprise system that does not have the needed capabilities or they have many disparate systems that don’t provide a single view of the customer. As a systems-savvy, vendor-neutral agency, our methodology involves documenting business requirements, evaluating processes and recommending cost-effective solutions that fit the winery's specific needs.	Data Analysis & Hygiene Keeping customer data accurate and up-to-date is critical for maintaining relationships with customers. We provide data hygiene services to de-duplicate customer records, standardize and verify postal addresses, check formatting of email addresses and phone numbers, parse and genderize names and update postal addresses that have moved. We also offer data enhancement services to append email addresses, phone numbers and various demographic data to the database.