Our Direct Marketing philosophy rests on three specific beliefs:

1) Customers Are A Company's Most Scarce Resource
A for-profit company absolutely needs customers to generate the cash to pay vendors, payroll, lenders and possibly shareholders. However, examples abound in our everyday lives where face-to-face company/customer interactions are nothing more than quick, impersonal transactions. Old Vine Marketing believes that many wine consumers, especially tasting room visitors, want more. MUCH more. Old Vine Marketing focuses on designing experiences that move our clients from "ordinary" to "extraordinary" to position them for long-term success.

2) Relevancy Leads To Long-term Customer Loyalty

For many years, the primary method of gaining a customer's attention has been through "interruption marketing." This includes television and radio ads, print and billboard ads, web banners and pop-ups and email spam. The premise of this "spray and pray" approach is that if enough people are interrupted then maybe, just maybe, someone will respond to the marketing efforts. Old Vine Marketing helps increase the relevancy of winery communications leading to higher lifetime sales and satisfaction. Without relevant communication, the customer's attention will be lost -- along with the company's opportunity for future sales.

3) Effective Use Of Data Drives Relevancy and Profitability

Our bias is that Direct Marketing is a data-centric discipline based on the Test, Measure, Evaluate & Refine process of continuous learning. Many of us can recite examples where we have opted into a loyalty or rewards program where the company has obtained our address and has full access to our purchase history. Interestingly, even with this data, most offers end up being totally irrelevant to our past and future needs. Old Vine Marketing distinguishes itself from other agencies through our extensive experience using data analysis and measurement to increase relevancy, improve processes and increase customer lifetime value.