Old Vine Marketing was established in 2006 to address the demand for more sophisticated and effective direct marketing strategies for the wine industry. The company’s founder, Steve Bowden, has more than 22 years of experience in strategy development, process analysis, systems design and in-depth data mining. Hired in 2000 by Robert Mondavi Corporation, Steve led all direct marketing efforts for the company as its Director of Customer Relationship Marketing. This included responsibility for building and maintaining a 300K name consumer list, building a 9,000 member consumer/ shareholder wine club, managing 15 web sites, developing direct branding, direct selling and retention campaigns, building a sophisticated marketing database and campaign management system and conducting marketing research to measure the impact of direct marketing efforts on satisfaction, share of wallet and brand image perception.

Old Vine Marketing brings together a team of experts that are specifically suited to the clients requirements. These industry veterans have vast experience in retail operations, wine club, web & print design, e-commerce, organizational design, finance and professional direct marketing.

The ways in which Old Vine Marketing differentiates itself from the competition include:

• Management by fact vs. heresay. For example, does a long Subject line really reduce open rates? Does relevancy increase sales? We've done the research and we know the facts.
• Deep understanding of the challenges facing wine direct marketers. We understand because we’ve been there.
• Experts in direct marketing strategy and data analysis. We can get at the data we need, analyze it and show results quickly.
• Systems saavy. We are familiar with most wine industry software tools and can provide unbiased feedback for those looking for new capabilities.
• Recognize that not all client’s are alike. We provide custom solutions that are relevant to YOUR specific business needs.